GestiónTour is here: the system Punta Cana needed to leave Excel and WhatsApp behind
A SaaS built from inside Dominican inbound tourism to bring bookings, suppliers and commissions together in one place.
Anyone who has managed excursions or transfers in Punta Cana knows the scene: a spreadsheet with the day's bookings, a WhatsApp group where transfers get confirmed, another chat to coordinate with suppliers, and someone writing commissions in a notebook because the “proper system” never actually existed.
It works, until it doesn't. A file that isn't updated in time, a message lost among a hundred others, a supplier who got overpaid because nobody was keeping real track. That is the problem that led a group of Dominican tour operators to build their own solution: GestiónTour, a SaaS designed from inside the industry, not for it.
The problem was never effort — it was the lack of a system
In the Dominican Republic, most inbound agencies and excursion operators run their business on tools that were never designed for it. Excel won't tell you when a supplier overcharged. WhatsApp doesn't issue a receipt. And neither one tells you, in real time, how much you are actually earning after commissions, transport and operating costs.
The outcome is almost always the same: money lost in ways that are hard to trace, commissions that don't add up, and a level of disorganisation that ends up reaching the end customer too — someone booking an excursion with little guarantee that everything is genuinely coordinated.
What GestiónTour solves
GestiónTour comes straight out of conversations with dozens of tour operators in Punta Cana. It isn't generic management software adapted to tourism — it is built specifically for those selling excursions, transfers and travel services, with everything that entails:
- Full client management with complete booking history.
- Catalogue of excursions, transfers and services.
- Supplier control, including payments and real cost per service.
- Automatic commission calculation per salesperson.
- Real-time financial dashboard: revenue, expenses and true business margin.
- Automatic generation of tickets, invoices and receipts.
- Visual operations calendar to coordinate the day-to-day.
All from one place. No more cross-checking five tools to find out whether a service was paid or is still pending.
Book from your phone, anywhere
One point came up again and again among the operators consulted, and it was a simple one: the sale doesn't always happen in an office. It happens in a hotel lobby, on the beach, in the middle of an excursion. That is why GestiónTour also works as a mobile app, designed so a booking can be closed right there, without depending on a computer.
And as soon as it is confirmed, the customer automatically receives an email with the details of their service. That detail changes how the end customer feels: it goes from a verbal booking taken “on trust” to a formal confirmation that reassures them their transfer or excursion really is coordinated.
Your own brand, without losing control
GestiónTour includes a white-label option: each operator can have their own logo, tickets and emails carrying their identity, while the entire internal operation — clients, suppliers, costs and profit — is managed from a single centralised system. The platform remains under active development, with improvements and new features on the way as more operators come on board.
Founders program: early access and special terms
GestiónTour is now opening its founders stage: an initial group of operators who will try the platform before anyone else and help refine it through real use. Those who join at this stage get:
- A 30-day free trial, to evaluate the system inside their own operation at no cost.
- 30% off for life on the Pro plan (up to 15 users) for those who choose to continue after the trial.
Why this matters for Dominican tourism
GestiónTour was born in Punta Cana, but its reach is the whole Dominican Republic. The industry has been asking for this for a long time: a way to professionalise the internal management of inbound tourism without relying on improvised systems. At Kreatoo Estudio we backed this launch because we believe in what it proposes: it isn't one more tool, it is infrastructure so Dominican inbound tourism can operate with the level of organisation the sector deserves.
If you're considering building a tailor-made system for your own industry, this is how we approach web and app development.
Discover GestiónTour
If you manage excursions, transfers or travel services and you want to leave Excel and WhatsApp behind as your working system, this is your chance to try it first-hand.